Donald Trump’s victory in the 2024 US presidential election has sent shockwaves across the nation and the globe. Despite being convicted as a felon earlier this year and surviving an assassination attempt during the campaign, Trump’s focus on economics and immigration resonated with many voters.

His campaign’s emphasis on tightening immigration and economic growth appealed to a significant portion of the Latino community, with Trump securing 45% of the national Latino vote – the best result for a Republican candidate since 1980 ¹. This was a surprising outcome, considering his hardline rhetoric and proposals on illegal immigration and planned mass deportations.

The key factors in Trump’s victory include; economic Appeal- Trump’s economic policies and stance on jobs resonated with many voters, particularly Latino workers who felt the Biden administration’s policies had not benefited them, immigration and National Security- Trump’s tough stance on immigration and national security appealed to voters concerned about border control and terrorism, alternative Media Strategy- Trump’s use of alternative media, such as podcasts, helped him reach a broader audience and bypass traditional media outlets ¹.

Experts believe that Trump’s victory highlights the importance of authentic messaging and engaging with alternative media platforms. Democrats are urged to reevaluate their strategy and consider a more progressive, populist approach to counter Trump’s influence ¹.

The implications of Trump’s win are far-reaching, with concerns about climate change, workers’ rights, and taxation likely to take a backseat. As the nation adjusts to this new reality, one thing is clear – Trump’s unapologetic style and willingness to challenge traditional politics have once again shaken the foundations of American democracy.

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